pursuit of wha?
This made me laugh today. I read a blurb about Mac Office 2004. It reads:
"Microsoft Office 2004 for Mac helps Mac customers get in touch with their inner business suit to take care of business more efficiently, leaving more time for the pursuit of passions. "
a) The first thing I notice is the implication is that using software, or taking care of business for that matter, is not a thing that you can be passionate about as a customer. Basically our whole objective is to ditch the office (and Office) and get as close to a girls-gone-wild type of spring break image as quickly as possible. Much hanging out of the tops of sunroofs, etc.
b) I almost missed the crack about our inner business suit. This is very funny - there is old school business eg Darrin Stevens, where you will have the same job forever, and possibly the same briefcase. Then there is new school business which requires a lot of surfing and 1099 forms. I'm not convinced that Darrin was as unproductive as people assume. You could call him a dinosaur, but they became extinct via a geothermal event, not because they were unproductive. In general I think it's unfair to herald the surfer dude for no reason other than his fashion choice: he's not a more productive human being.