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how much for that seat?

I was sifting through a friend of mine's blog posts. He took a break for a while, and with good reason. Then I realized he started a baseball blog. This made me remember a previous conversation we had which I will paraphrase:
Him: I started a baseball blog.
Me: Oh? Just like Walt?
Him: Who?
Me: Er, Walt Mossberg, the single most predictor of success or failure in the technology industry for since like freaking ever. Person with the most coveted "next to" seat on the plane. Person we most wish would start a technology blog, but that's too, you know, day job. YOU KNOW, GOD??
Him: Oh. Never heard of him.

And so it is - two people with baseball blogs, both who have never heard of each other, and neither of them with good reasons might I add.