Tablet is a new technology and a new form factor to most people. As with anything emerging in a post Cluetrain world, we (bloggers) are having a conversation about the Tablet in order to sell ourselves on it. Incidentally, our readers might be sold on it as well. In a pre-Cluetrain world, we called this “Evangelism.” In fact, that word is still around in job titles, such as “Tablet Evangelist.” (This is probably due to the fact that “Tablet conversation starter” does not have the same ring.) As we use this conversation to sell ourselves this new technology, the term “sale” applies to longest possible window, beyond the financial transaction of purchasing the Tablet and on to the personal interaction we have with it as an owner. One can buy a Tablet and still not be sold on it. Over time, you can chart your happiness with the sale with time on the x axis and happiness on the y axis, it would go up and down for quite a while until you abandon it or use it steadily for tasks you are used to. Those ups and downs hopefully are documented in the conversation, much like haggling. It’s all part of the conversation, and the conversation ultimately is about design.
Playing devil’s advocate, I have to ask: if the Tablet is so great, why does it need evangelized at all? Why the Socratic line of inquiry, to prove the Tablet’s worth by virtue of not being able to refute the proposed statement? (This is known as arguing to the contrapositive. Well, known by me anyway.) The answer is the Tablet needs all the cheerleading it can get, because it’s evident at this point there will not be any iPod-like adoption of the technology.
(Pause for dramatic gasp from audience.)
Yes, this is this evident! For one thing, all early adopters who were going to be buying Tablets have already bought one, so that kindling has been burned. Also, all the cheerleading and product placement in the world have still not turned the laptop market into the Tablet market (the way the walkman market has turned into the iPod market. And the Tablet has had a lot of cheerleading.) Let’s just say the revolution isn’t coming, and if there’s an evolution for the Tablet it will ramp up so slow, we might as well evolve touch screen technology on the palms of our hands via DNA. Now that would be handy. Last but not least, consider the choice to repurpose the windows tablet OS to not be its own standalone product. That should tell us everything.
The above may or may not be an accurate snapshot of the Tablet space, but let’s argue for a moment that it is. Remember that I’m also using Tablets as an example of an emerging technology, and this can apply to other cases as well. The next point of inquiry is how did this stagnation and slowness happen for the Tablet. What did iPod do that Tablet did not? The real question is what challenges did Tablet confront that iPod did not have to. Yes, I’m giving Tablet an excuse for slow adoption. It tried to do too much. For that matter, so do Computers.
Let’s define lowercase “computer” as a box containing a computing-type processor. This includes cameras, cell phones, personal information managers, Xbox, and the like. Let’s also define uppercase “Computer” as a box which is sold as a Computer. This includes wintel boxes, linux boxes, macs, laptops, and Tablets. Lowercase computers are primarily widgets for a specific purpose. This gives the designers a unique advantage. The markets are turning toward widgets and away from Computers as the place to store and do everything. In the end, uppercase Computers will only be around in order to fulfill the need for things that their colossal form factor supports: word processing, programming, media authoring. For that kind of long-attention-span type stuff, it’s great to have a behemoth on your desk with two monitors, a keyboard and a printer. Nothing beats it. The fact that the Tablet is a Computer has kept it in a murky success space. Consider in contrast:
iPod Slam-dunks:
* Design
* Portablility
* Functionality
* Easy elevator ride description
iPod designers never had to address:
* A million and one applications
* Short burst use as well as long attention span use
* Screen brightness, handwriting recognition, monitor rotation, shrimpy keyboard, embedded mouse control
* Having to still keep every single feature of a Computer, and every single use case.
I hear a lot of people incensed about why the Tablet has not taken off. The conversation continues, usually in the form of a question. Can you do this with a Computer? Can you do THIS with a Computer? And finally: Why is the Tablet not enormously successful at the moment? My thinking is we should stop asking these Socratic questions and start thinking about where computing is going. Little-c for computing. We should start thinking about widgets, and how to integrate them, thus absolving the need for a Computer On Which Everyone Does Everything* And, in case you were wondering, that would be widget with a lowercase w.
*COWEDE is pronounced "cow-weed"