Jory: "TMI" I had to look this one up. The world has gone SMS. WTF.
What can I say. I love these guys. The women with unpronounceable maiden names. The men they chose to sit next to. Their occasional quibbles and famous tiffs. Much of the information presented was also in Robert's book. Some highlights:
Continuums
1) Regarding the content you put on your blog. One one hand, you have safe. On the other hand, you have interesting. Then there's the middle.
2) Also regarding the content you put on your blog. On one hand, you can pimp your product. On the other hand, you can add value to the community. Then there's the middle.
The membrane. You can push it (head towards the interesting / value zone of the continuums above) and it snaps back at you. Practically all the time. More than you would like. Time for that thick skin you're keeping in the closet.
[EG] Idea: Tag some of my posts with "oh shit." Have that be a special feed just for posts that I say this about after posting.
New metric (from a session I didn't attend): the "engagement" metric. Good story about USA today audience not being engaged, does not result in downloads.
What personal information should you divulge on your site (for your business?)
[EG] What about, just enough so people feel comfortable making small talk?
- Enough to make you sound human
- Personal information is the seasoning and not a main course.
[EG] I have been far too restrained here. In this blog. Nobody reading this knows anything about what I do for a living at the moment, other than I am happy. And I have divulged hardly anything regarding the personal transformation thing, despite promises. WTF?
And what happens if you are not restrained enough? If you start getting hatemail?
"Shut the fuck up. You don't know anything about this guy. It's just one guy."
(What Chris heard to cheer him up when getting a piece of hate mail)
[EG] Another idea. For this blog. What is an angle that I have privvy to? (I love that word privvy because it denotes both unique personal view into something and also an outhouse.) Let's try on some angles and see if they stick. How about answering the question "what is the world really like" and how to answer it... external travel... internal travel.
blog business summit